Who We Are

We have been deeply engaged in the outdoor sports industry for over a decade, accumulating over 10 years of original equipment manufacturing (OEM) experience. With our precise grasp of industry trends and mature production systems, we have become a trusted partner of numerous internationally renowned brands.

Headquartered in Jiaxing, Zhejiang, a region with convenient transportation and a vibrant industrial cluster, our 300-person professional team includes engineers with extensive experience in R&D and cycling equipment design, skilled workers who are familiar with the production process and meticulously control every detail, and dedicated quality inspection specialists who ensure product compliance with international standards. The team is relentlessly focused on the development and production of professional-grade cycling equipment. From frame material selection and drivetrain tuning to exterior coatings, every step is infused with a deep understanding of the needs of professional cyclists.
Our products stand out not only for their superior design – whether it’s the ergonomic frame geometry, the streamlined appearance that reduces wind resistance, or the color scheme that balances functionality and aesthetics – all have been repeatedly polished and tested. They have also earned a reputation for their outstanding performance, reaching professional competition standards in core indicators such as load-bearing strength, riding stability, and shifting sensitivity. Coupled with a strict quality control system and full-process testing from raw material storage to finished product shipment, our product reliability is fully guaranteed, thus establishing a brand image of “professional, durable, and high-quality” in domestic and international markets.

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customer experience

Our Process

01.
Research

1. Define Objectives:Clarify what problems to solve or opportunities to explore, like understanding market gaps for a new product.

2. Collect Data:Gather info via surveys, interviews, competitor analysis, and industry reports.

3. Analyze Insights:Sort and study data to find trends, user needs, and feasibility, guiding 后续 work.

02.
Idea & Concept

1. Brainstorm Ideas:Team generates diverse solutions, no limits on creativity, covering functions, forms, etc.

2. Refine Concepts:Filter and develop promising ideas into clear concepts, defining core features and value.

3. Validate Feasibility:Check if concepts fit resources, tech, and market, adjusting before moving on.

03.
Design & Production​

1. Design Development:Turn concepts into detailed designs (e.g., product blueprints, UI layouts), focusing on usability and aesthetics.

2. Prototype & Test:Build samples, test with users/stakeholders, fix issues like functionality bugs or design flaws.

3. Production Planning:Arrange manufacturing—source materials, choose suppliers, set production workflows for mass-making.

04.
Sales & Service​

1. Market Positioning:Set pricing, branding, and promotion strategies to highlight product/service uniqueness.

2. Sales Execution:Sell via channels (online, offline), using demos, contracts, and partnerships to reach customers.

3. After - Sales Service:Provide support like repairs, feedback channels, to ensure satisfaction and loyalty.

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